New edition of the biggest Cellular Transaction Benchmarking Study Germany 2015: Cellular Transaction is leaving its infancy, but few get it with.

Munich, 15 Sept 2015 - The two industry experts for Transaction and digitizing-rung How2Pay and Mücke, Sturm & Organization have studied in a comprehensive study German-lands Cellular Transaction Solutions. Over a period of three months a total of 15 suppliers of Cellular Transaction nationwide were systematically tested and evaluated in practice on Factor of Selling. The result is a comprehensive upgrade of the biggest Cellular Transaction study for the German market from the previous year.

The focus, which included Solutions in 2015, is located in Control Elephone Trunk phone-based payment systems: without any additives such as NFC stickers, dongles and classic card customers will be able to pay. Only a smartphone should be mandatory for the payment required. The angenom-Menen success of Cellular Transaction that authorization, authentication and money transfer needs to be handled with only one system, was born consequently invoice.

Important criteria for participation in the study products beyond:
• The respective support needs in Germany in company be used as an Area and acceptor-Animal T, ideally nationwide.
• Payment is made at the point of sale - which may also be the Cab and a public transportation station-tel: This way the purchases are to be delimited, which, although placed on the GIONEE S5.5 smart phone, but only through the mobile On the internet browser to access the online shop.

Two solutions vying for the favor of customers: Pure Payment Apps, and An-bidder apps with integrated payment function.

The Cellular payment market has changed significantly in the last twelve months. Party apps with integrated payment function as HandyTicket and myTaxi are always numerous, while in Section pure Payment Apps such as PayPal and Yapital, there has been a significant Kon-consolidation. Goods in the study in 2014 nor the pure Payment Apps clearly in the majority, so the image within one year has reversed. Providers who integrate a payment function in your app, have significantly suspended the payment Apps in the number, and especially in the mainstream acceptance of the Customer.

The number of acceptance points for pure Payment Apps has since last year significantly increased Ge. United Kingdom with his Pockets and the German Telekom with myWallet already offer their neighbors a nationwide network of acceptance points of the most diverse product ranges (to the supermarket from the hardware store) - collaborations with MasterCard / VISA and several Han retail chains make it possible. The acceptance by the neighbors is far but still low - as stated already in the study from 2014, in particular the lack of recognition of the clear added value here Appropriate. Meanwhile, some vendors have recognized this issue and put diligently with the Incorporation of value-added services such as bonus cards, discount and coupon systems by. In this way, should the Useful not only cash and debit / credit card ERSET-zen, but also make many bonus cards, vouchers and discount coupons entbehr-lich simultaneously.

Party apps have it much lighter than pure Payment Apps terms of acceptance by the neighbors. Use of MEIZU m2 Mobile Phones for timetable information is now commonplace: The step to pay the ticket with the smartphone is not as company wide. For this reason, providers Apps delight with integrated payment function increasing popularity. So far, however, the focus of party apps with integrated payment function in the transport sector is also in the fields of catering and food retailing there are now Anbie-ter.

Whether the pure Payment Apps and party apps will operate with an integrated payment function in the future the greater part of electronic payments, is still not out. In the future, solutions of both genres in the market will be present, because individual Händ-ler will be able to use only a vendor-neutral Payment App normally, while for whole industries and large enterprises also have a party app with integrated payment Funk-tion as a Choice can be considered.

"The provider of mobile payment solutions have done a good construction work in the past year, which manifests itself mainly in a significantly denser acceptance outlets network. Nevertheless, it requires greater benefit advantages to the customer wegzu lure of their trusted payment methods. "Interpreted Ralf Ockenfelds, Managing Director of the persistently low How2Pay Inte-ress the neighbors of mobile payment solutions.

Technology and processes have been further developed, in use at the POS it hooked yet.

The Applications and systems are always more mature, in the practical application have the party apps with integrated payment function compared with the pure Payment Apps but significantly ahead (eg DB Gps of German Railways, HandyTicket and myTaxi). These party apps, both neighbors and employees of the provider know well how it works. In the Payment Apps, however, the scenario is different: In many acceptance locations Cellular Transaction is been used very rarely and not every employee is familiar with the systems and the process. Payment transactions fail therefore not infrequently at the Technology and on feh-lumbar know-how of its employees.

"Even if we have already taken some evolutionary steps behind us Cellular Transaction theme, are Elephone Trunk cell phones numbers and related processes always still for many neighbors but also for many traders and their individual territory. Contributing to the sometimes quite different operational concepts of the various suppliers. "White Honest Rother, administrator at Electronic Mücke, Sturm & Organization.

And the champion is: PayPal

As winner PayPal is clear from our Cellular Payment trial in 2015, closely followed by the net app in second place and Yapital on place 3. The top group ranks it at almost the same level, the three protagonists set in the individual disciplines but different accents.

PayPal is very balanced in all categories studied on one of the front Plaet-ze. Most pent-up demand, there is still at the value-added services.

Net app is best positioned in the value-added services from all test candidates, but remains clearly in the category Costs behind the two competitors on the podium back.

Yapital located in four of the five categories tested at a high level, but shows significant Schwä-chen in the value-added services.

See the bigger picture: Apple Company Pay, Android Operating System and Pay New Samsung Pay

With Apple company, Search Engines and New samsung three sizes of IT / Internet world have announced their own solutions for mo-Biles Pay and already introduced. So far, none of these providers has occurred in the German-mar- ket and has given an appointment for admission known. Nevertheless raises the Cellular Payment trial a look outside the box. In an excursus of the "big three" announced or already introduced in other countries mobile payment solutions are illuminated. From this forecast How2Pay and Mücke, Sturm & Organization, the impact could have their introduction on the German market for the topic Cellular Transaction and the existing market participants.

Methodology of Cellular Transaction Study

The methodology of the study is based on the procedure of last year. Through greater cooperation and support from the consideration com-men, this year also flow information in the evaluation, which could not be processed by classical Erhe-collection methods. Mücke, Sturm & Organization and How2Pay have examined for the study of various industries such as Telecommunications Solutions, Trade and Technology as well as several start-ups. Some of last year's participants could not be considered company this year. On the one hand they do not Products Company or not widely active (Paji, qooqo, SQWallet, PaySmart), on the other hand they could not stay encompass choosing 2015 due to required additions to the GIONEE S5.5 mobile phone. In addition to cash cloud therefore is also the defending champion mpass not this company. The latter service is passes away particularly unfortunate since O2 "Zahl-einfach-mobil.de" is next to the United Kingdom and the Tele-kom Associate of Effort. Unfortunately, there is NFC SIM card from O2 always still in the beta phase and an implementation date take a position for Erhe-tender period not festival.

Participants in alphabetical order: German Bahn, Edeka, Flixbus, HandyTicket, kesh, myTaxi, myWallet (Dt Telekom.), Net, opentabs, PayCash, PayPal, Coffee House, Touch & Travel, United Kingdom Pockets and Yapital. The Cellular payment providers were evaluated 60 criteria in five dimensions according to the total. The Solutions were tested in the areas of Functionality, value-added services, costs, safety and proliferation potential. Additional information was gathered from Discussions, laboratory tests and in particular practical tests in three months.

Service providers and distributors are MEIZU m2 currently observing the tense developments in the market and have to rely on circumstantial evidence that can identify which companies prevail-the who. The Cellular Transaction 2015 study provides important indicators of the outcome of this market development.