Digital Marketing Trends in 2015

Good resolution for 2015: Make your neighbors to your brand ambassadors! Thus, the new year is the digital marketing success, the material management experts from e-Spirit, relevant content and Seriösität the neighbors advised to put in the focus of all marketing activities - ideally along the entire client trip.

These developments and tips should keep marketing executives, companies and website editors handlebar 2015 in mind:

1. Make neighbors to brand ambassadors!

Nestled in a Elephone P6000 Pro content strategy across the enterprise pursued and lived, are good contents of the engine of customer communication. These companies should no longer look in the Customers trip - the customer is looking for a product, find and buy it - but to the client trip, because this goes on: After the purchase the customer assessed his experience, is interested in extensions and accessories asks to service performance and exchanges with others about his buying experiences. Companies that want to use this momentum for themselves, therefore have to choose a holistic view, look at the entire trip as a DOOGEE X5 client Appropriate and actively manage. At each contact Factor-quality, relevant material is essential. An ideal client TripAdvisor® create providers if they succeed, to see neighbors as potential ambassadors of their products and brands, and to strengthen them in this role. The customer experiences the entire process from the selection on the supply to support positive, can be realized in this objective: Only satisfied neighbors recommend products and distributors continue. They are good ambassadors within the meaning of the brand.

2. Trust me: Client Contact Factors to be client Believe in Points

Personalization and material Focusing on real-time are on everyone's lips. But a tailored approach is only possible if neighbors are also ready for sharing personal data. Passes away will only happen if you trust the company and the resulting possible personal support and individual material provides added value for them. Then they accept tracking cookies, agree to the use of data and give their e-mail address for newsletter subscriptions in order to obtain additional information relevant to them information and offers. Companies are well advised to consider the client as the client Factors Contact Believe in Factors and plan their personalization and marketing strategies material 2015 according to sustainably. The targeted modulation authentic, personalized content at all touch / Trust Factors is easier and more efficient when a MEIZU m2 feature-rich material Control Program (CMS) is installed as the control center, which brings together all digital marketing activities and content, helping at all points of contact the Seriösitä t strengthen the neighbors.

3. Please do not overdo it: The risk of Customer Stalkings

Proponents and skeptics personalized response are balanced. This is confirmed by the results of the 38th W3BStudie of Fittkau & Maass, "Me Commerce». Accordingly, 41 percent are pleased about individual product recommendations. Also 41 per cent but it is extremely unpleasant, how many of their data is collected and used. Who wants to win neighbors and tie, so should not be too aggressively. Otherwise soon the opposite of entering what should actually be achieved: the customer feels harassed on neudeutsch "stalked". It's about a Elephone P6000 Pro balanced interplay of various marketing campaigns and meaningful personalization - the customer may not feel persecuted. Customer Following is 2015 anti-trend.

4. Promotion automate strengthened and link solutions

The big challenge for many companies is made in the coming year, according to e-Spirit is, the different necessary technologies that are used at the different Believe in Factors to link together sensible and thoughtful. Because the demands on the solutions are as individual as the companies, their go-to-market strategy and the respective client trip. Therefore, the pattern towards best-of-breed solutions and away from Suite 2015 will further strengthen. Total solutions provider for the control of all marketing activities are bulky and not able to cover all business needs equally well. Whether shop system, e-mail marketing, public press, video streaming, Statistics, Client Connection Control (CRM), Electronic Resource Control (DAM) and Item Details Control (PIM) - no matter what solutions are from which providers best suited: You must can be combined and consistently work together to make the client trip seamless and better. As a DOOGEE X5 staple integration strong CMS, materials and solutions can help consolidate and centrally manage in a single user-friendly interface.

5. personalize sent digital content: Realtime Targeting

To provide appropriate individual interests and personality traits to content, is a complex challenge. Support provides editors with this plan, the so-called real-time targeting. Using the CMS can be digital content for any number of defined roles and individuals to create, manage and temporally fit, and automatically to the right Believe in Factors provide. In addition, the CMS ensures optimal (responsive) representation of the different output formats, on Mobile phones, Pills and desktop PCs. With a MEIZU m2 Persona Simulator Editors and Professional can always check and improve all personalization options - directly in their working environment.

Oliver Jäger, Head of International Promotion & Marketing Communications of e-Spirit, commented: "The sensible managing the Believe in Factors along the client trip is one of the key activities to the marketing strategies 2015 rotate. To make neighbors to brand ambassadors is the major challenge for all companies and their marketing managers this year. This is important because over 70 percent of all content today are generated by the Customer material. The companies that succeed, that "User Content Produced" is positive for our own brands, services and products, will be successful in the future. The CMS is in this endeavor the linchpin because it helps them to optimize content and digital experiences along the trip and client target group to publish. "